Virgin Media partners with Best Buy for in-store promotions

Best Buy, the Carphone Warehouse owned consumer electronics retailer launching in the UK next month, has partnered with Virgin Media to provide customers with Virgin Media products and services

The stores will feature interactive demonstrations of Virgin Media products, making it easier for customers to understand the benefits of a connected digital home. Products will include HD television boxes, ultra-fast broadband offerings and pre-pay mobile phones, home phone service and offers.

Best Buy will be opening its doors from May 2010, starting with Thurrock, Essex, followed by Hedge End near Southampton and Merry Hill in the West Midlands in June.  Best Buy’s store in Aintree near Liverpool will open in the following weeks, with Croydon expected in Autumn 2010. 

The Blueshirts, Best Buy’s expert and impartial in-store team, have also received training from Virgin Media to explain the packages available.

Virgin Media will also sponsor the Ultimate Games Experience room featuring the latest games, and showcasing them at their full potential in both sound and vision.

Harry Parmar, merchandising director from Best Buy UK, says: “I’m really delighted to be working with Virgin Media.  Together we can allow Best Buy’s customers to truly experience all the benefits of a connected digital home – first hand. Central to creating the fully-connected digital home is the availability of super-fast home broadband. 

“We know that customers want to be able to watch, share and access their entertainment at home and on the go, so I’m confident that together with Virgin Media we’ll help our customers to get the most out of their technology through ultra-fast connection speeds and fantastic content.”

Peter Taddeo, Virgin Media’s executive director of consumer sales, adds: “We’re passionate about bringing new technology and our products to life.  Best Buy’s mould-breaking stores will provide a perfect environment in which to do this.

“Virgin Media’s products and services will feature across the store, giving customers the chance to try before they buy and to get a real idea of the high quality and range of experiences that we can offer.”


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