Virgin Media rolls out TiVo to 222,000 homes
Virgin Media has rolled out its web-connected TV service TiVo to a further 127,000 homes, bringing its total customer base for the service to 222,000. Read the full story here.
Virgin Media has rolled out its web-connected TV service TiVo to a further 127,000 homes, bringing its total customer base for the service to 222,000. Read the full story here.
PBS UK, the British offshoot of US public service broadcaster PBS due to launch next week, is readying a marketing campaign to help build its reputation as a quality broadcaster amongst UK audiences.
Find out why ’brand me’ is your winning career move, click here For the The Marketing Academy’s power players’ leadership tips from the top, click here Marketing Week speaks to four Marketing Academy scholars about their personal game plans. Be confident but humble Paul Ridsdale, 32, head of marketing, ITV My own leadership brand is […]
Record labels are ramping up spend on branded content as they look to forge stronger ties between agencies and brands. The music business is changing. Record labels now have the ability to apply cost-effective social and mobile marketing to traditional marketing channels. It’s no secret that the music industry was badly affected by the digital […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.