Virgin Media rolls out TiVo to 222,000 homes
Virgin Media has rolled out its web-connected TV service TiVo to a further 127,000 homes, bringing its total customer base for the service to 222,000. Read the full story here.
Virgin Media has rolled out its web-connected TV service TiVo to a further 127,000 homes, bringing its total customer base for the service to 222,000. Read the full story here.
PBS UK, the British offshoot of US public service broadcaster PBS due to launch next week, is readying a marketing campaign to help build its reputation as a quality broadcaster amongst UK audiences.
Find out why ’brand me’ is your winning career move, click here For the The Marketing Academy’s power players’ leadership tips from the top, click here Marketing Week speaks to four Marketing Academy scholars about their personal game plans. Be confident but humble Paul Ridsdale, 32, head of marketing, ITV My own leadership brand is […]
Record labels are ramping up spend on branded content as they look to forge stronger ties between agencies and brands. The music business is changing. Record labels now have the ability to apply cost-effective social and mobile marketing to traditional marketing channels. It’s no secret that the music industry was badly affected by the digital […]
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.