PBS reveals launch campaign

Lara O'Reilly

PBS UK, the British offshoot of US public service broadcaster PBS due to launch next week, is readying a marketing campaign to help build its reputation as a quality broadcaster amongst UK audiences.


Young marketers’ leadership strategies

MaryLou Costa

Find out why ’brand me’ is your winning career move, click here For the The Marketing Academy’s power players’ leadership tips from the top, click here Marketing Week speaks to four Marketing Academy scholars about their personal game plans. Be confident but humble Paul Ridsdale, 32, head of marketing, ITV My own leadership brand is […]


Branded content vital to promoting music acts

Seb Joseph

Record labels are ramping up spend on branded content as they look to forge stronger ties between agencies and brands. The music business is changing. Record labels now have the ability to apply cost-effective social and mobile marketing to traditional marketing channels. It’s no secret that the music industry was badly affected by the digital […]