Virgin Media to capitalise on Ofcom ruling to speed broadband rollout

Virgin Media is gearing up to extend its super-fast broadband network using BT’s infrastructure, according to reports.

Yesterday Ofcom announced a new regulatory regime which states BT must provide more access to its broadband rivals to help speed up the rollout of super-fast broadband in the UK.

The move means providers including TalkTalk and BSkyB will be able to use BT infrastructure to channel high-speed broadband to customers.

BT and Virgin Media are the only companies that can offer the necessary infrastructure for superspeed broadband – 25 megabits per second – to date.

It’s understood Virgin Media is interested in using BT infrastructure to help boost its own network coverage.

Earlier this summer Ofcom published research showing 97% of consumers aren’t getting the levels of service advertised to to them by ISPs ( 27 July 2010).

A month later, BT was pulled up on its ad campaign after the ASA received complaints that the ads were misleading customers regarding the ISP’s broadband speeds.

A TV ad for BT Total Broadband claimed ’BT is rolling out up to 20Mb speeds to give you a consistently faster broadband throughout the day, even at peak times’ while on-screen text stated ’Comparison to BT’s 8Mb service’.

This story first appeared on



Q+A with Microsoft’s head of advertising Carolyn Everson

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Microsoft’s global head of advertising Carolyn Everson joined the company as its corporate VP for global ad sales and strategy in June, having previously been COO and executive VP of US ad sales at MTV Networks. Her role oversees ad sales and brand and agency relationships for Microsoft products including MSN, Xbox, Windows Phone 7, […]


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