Yesterday Ofcom announced a new regulatory regime which states BT must provide more access to its broadband rivals to help speed up the rollout of super-fast broadband in the UK.
The move means providers including TalkTalk and BSkyB will be able to use BT infrastructure to channel high-speed broadband to customers.
BT and Virgin Media are the only companies that can offer the necessary infrastructure for superspeed broadband – 25 megabits per second – to date.
It’s understood Virgin Media is interested in using BT infrastructure to help boost its own network coverage.
Earlier this summer Ofcom published research showing 97% of consumers aren’t getting the levels of service advertised to to them by ISPs (nma.co.uk 27 July 2010).
A month later, BT was pulled up on its ad campaign after the ASA received complaints that the ads were misleading customers regarding the ISP’s broadband speeds.
A TV ad for BT Total Broadband claimed ’BT is rolling out up to 20Mb speeds to give you a consistently faster broadband throughout the day, even at peak times’ while on-screen text stated ’Comparison to BT’s 8Mb service’.
This story first appeared on newmediaage.co.uk