Reckitt Benckiser, Danone and Pfizer Nutrition are among the companies using a new data service from Dunnhumby to connect consumers’ online engagement with their brands and in-store shopping habits.
Barclaycard is running a digital advent calendar campaign offering customers the chance to win exclusive prizes in the run up to Christmas.
Drinks maker Diageo has taken over from loan firm Wonga.com to sponsor free travel on London’s transport network on New Year’s Eve for the next three years.
From Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Machine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.
Staff have mixed reactions to going back to the office so marketing leaders will need to be adaptable to ensure the best ideas keep on flowing, as Marketing Week discovered during a video panel discussion hosted in partnership with Smartsheet.
Right-minded marketers understand the need for long-term brand building investment, but most still question how they can convince those above them. Here’s how you do it.