Virgin Media to develop ad targeting across TV platform
Virgin Media is exploring the development of addressable ad targeting across its platform, which includes its web-connected TiVo service. Read full article here.
Virgin Media is exploring the development of addressable ad targeting across its platform, which includes its web-connected TiVo service. Read full article here.
Reckitt Benckiser, Danone and Pfizer Nutrition are among the companies using a new data service from Dunnhumby to connect consumers’ online engagement with their brands and in-store shopping habits.
Barclaycard is running a digital advent calendar campaign offering customers the chance to win exclusive prizes in the run up to Christmas.
Drinks maker Diageo has taken over from loan firm Wonga.com to sponsor free travel on London’s transport network on New Year’s Eve for the next three years.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.