Virgin Media to develop ad targeting across TV platform
Virgin Media is exploring the development of addressable ad targeting across its platform, which includes its web-connected TiVo service. Read full article here.
Virgin Media is exploring the development of addressable ad targeting across its platform, which includes its web-connected TiVo service. Read full article here.
Reckitt Benckiser, Danone and Pfizer Nutrition are among the companies using a new data service from Dunnhumby to connect consumers’ online engagement with their brands and in-store shopping habits.
Barclaycard is running a digital advent calendar campaign offering customers the chance to win exclusive prizes in the run up to Christmas.
Drinks maker Diageo has taken over from loan firm Wonga.com to sponsor free travel on London’s transport network on New Year’s Eve for the next three years.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.