Virgin Media to develop ad targeting across TV platform
Virgin Media is exploring the development of addressable ad targeting across its platform, which includes its web-connected TiVo service. Read full article here.
Virgin Media is exploring the development of addressable ad targeting across its platform, which includes its web-connected TiVo service. Read full article here.
Reckitt Benckiser, Danone and Pfizer Nutrition are among the companies using a new data service from Dunnhumby to connect consumers’ online engagement with their brands and in-store shopping habits.
Barclaycard is running a digital advent calendar campaign offering customers the chance to win exclusive prizes in the run up to Christmas.
Drinks maker Diageo has taken over from loan firm Wonga.com to sponsor free travel on London’s transport network on New Year’s Eve for the next three years.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.