Recommended

fullers-brewery-2013-30

Video: Fuller’s outlines marketing drive to get closer to fans

Josie Allchin

London Pride brewer Fuller’s is preparing a raft of marketing activity across all its brands to reach out to younger, discerning drinkers and drive sales through word-of-mouth. Marketing Week visited its riverside brewery to get a deeper insight into the strategy from marketing chief Wade Crouch. 

Comments

    Leave a comment