Virgin Media’s Kerris Bright on how being a scientist has influenced her career
The brand’s top marketer, and former neuroscientist, champions the benefits of being both analytical and creative.
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Marketer of the year Tanya Joseph on the future of ‘This Girl Can’ and Sport England’s strategy for 2016
Mindi ChahalThe UK’s marketing success story of 2015 was Sport England’s ‘This Girl Can’ campaign, which aims to make women of all ages and abilities more active. It won numerous awards at Cannes Lions 2015, including the much-trumpeted inaugural Glass Lion, celebrating advertising that promotes gender equality. The campaign, created with agency FCB Inferno, persuaded 1.6 […]
EasyJet CEO Carolyn McCall on how marketers can soar
Leonie RoderickWhen it comes to climbing the career ladder and gaining a coveted place at the boardroom table, easyJet’s CEO Carolyn McCall believes marketers are “fantastically” placed to do so. But to become a senior leader, confidence is key.
Unconventional routes to marketing: How marketers at Virgin Media, Instagram and Mini made the transition
Mindi ChahalLooking at the career path that some of the UK’s top marketers have taken into the profession illustrates the true diversity in skills that are required in businesses today.
P&G CEO pledges ongoing support for marketing as brand spend ramps up
Manny PhamProcter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
Avoiding burnout and brand extensions: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From helping employees avoid burnout to Diageo hailing marketing a “big driver” of the company’s performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Lego, Diageo, EasyGroup: 5 things that mattered this week and why
Marketing Week ReportersFrom Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Online advertising needs to transition from tracking to smarter context
Marketing Week PartnerMachine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.