Virgin Media’s Kerris Bright on how being a scientist has influenced her career
The brand’s top marketer, and former neuroscientist, champions the benefits of being both analytical and creative.
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Marketer of the year Tanya Joseph on the future of ‘This Girl Can’ and Sport England’s strategy for 2016
Mindi ChahalThe UK’s marketing success story of 2015 was Sport England’s ‘This Girl Can’ campaign, which aims to make women of all ages and abilities more active. It won numerous awards at Cannes Lions 2015, including the much-trumpeted inaugural Glass Lion, celebrating advertising that promotes gender equality. The campaign, created with agency FCB Inferno, persuaded 1.6 […]
EasyJet CEO Carolyn McCall on how marketers can soar
Leonie RoderickWhen it comes to climbing the career ladder and gaining a coveted place at the boardroom table, easyJet’s CEO Carolyn McCall believes marketers are “fantastically” placed to do so. But to become a senior leader, confidence is key.
Unconventional routes to marketing: How marketers at Virgin Media, Instagram and Mini made the transition
Mindi ChahalLooking at the career path that some of the UK’s top marketers have taken into the profession illustrates the true diversity in skills that are required in businesses today.
TUI ‘welcomes back’ holidaymakers with nostalgia filled campaign
Molly FlemingTUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
Surviving recession, shifting loyalty, understanding consumers: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the squeeze on marketing roles to the question of loyalty, it’s been a busy week.
F1 celebrates the power of athlete activism with return to the track
Matt BarkerAhead of the new season kicking off on Sunday, the sport’s marketing boss Ellie Norman discusses racing, racism and responsibility.
Amazon, TikTok, Facebook: 5 things that mattered this week and why
Marketing Week ReportersFrom the Facebook ad boycott to the top 100 brands, catch up on all this week’s biggest marketing news.