Virgin Media’s Kerris Bright on how being a scientist has influenced her career
The brand’s top marketer, and former neuroscientist, champions the benefits of being both analytical and creative.
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The brand’s top marketer, and former neuroscientist, champions the benefits of being both analytical and creative.
The UK’s marketing success story of 2015 was Sport England’s ‘This Girl Can’ campaign, which aims to make women of all ages and abilities more active. It won numerous awards at Cannes Lions 2015, including the much-trumpeted inaugural Glass Lion, celebrating advertising that promotes gender equality. The campaign, created with agency FCB Inferno, persuaded 1.6 […]
When it comes to climbing the career ladder and gaining a coveted place at the boardroom table, easyJet’s CEO Carolyn McCall believes marketers are “fantastically” placed to do so. But to become a senior leader, confidence is key.
Looking at the career path that some of the UK’s top marketers have taken into the profession illustrates the true diversity in skills that are required in businesses today.
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Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
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The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.