Virgin Mobile is to be one of the headline sponsors of Pride in the Park, the UK’s largest gay, lesbian and bisexual festival, for the second year running.
David Bell – new chairman and chief executive of Interpublic Group (IPG) – did not see his predecessor’s fall coming, or so he claims. If that were really so, he must have been leading a peculiarly isolated existence over the past year. John J Dooner Jnr, the predecessor in question, fell on his sword because […]
The Diary, renowned far and wide, receives a high volume of mail from all over the world – and particularly West Africa. Reader, you would be amazed at how many youngest sons and second wives of deposed African leaders are now resident in Abidjan, de facto capital of war-torn CÃ´te D’Ivoire. Many of these poor […]
Retailer Asda is planning an assault on the magazine market, by offering massive discounts on all consumer titles. The move, which will form part of the supermarket giant’s everyday-low-pricing (EDLP) strategy, is likely to start a price war. Publishers say that the strategy is unlikely to fuel value growth, but will eat into their margins […]
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Mastercard’s Raja Rajamannar set up a risk management function within marketing three years ago, which has enabled the business to better cope with the fallout of the pandemic.
Advertising generally takes precedence over the more modest discipline of design when it comes to brand strategy, but marketers should recognise that they have the same influence over consumers’ perceptions.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.