Recommended

Can David turn around Goliath?

Marketing Week

David Bell – new chairman and chief executive of Interpublic Group (IPG) – did not see his predecessor’s fall coming, or so he claims. If that were really so, he must have been leading a peculiarly isolated existence over the past year. John J Dooner Jnr, the predecessor in question, fell on his sword because […]

Wanted – your pots and pounds

Marketing Week

The Diary, renowned far and wide, receives a high volume of mail from all over the world – and particularly West Africa. Reader, you would be amazed at how many youngest sons and second wives of deposed African leaders are now resident in Abidjan, de facto capital of war-torn Côte D’Ivoire. Many of these poor […]

Asda set for magazines price assault

Marketing Week

Retailer Asda is planning an assault on the magazine market, by offering massive discounts on all consumer titles. The move, which will form part of the supermarket giant’s everyday-low-pricing (EDLP) strategy, is likely to start a price war. Publishers say that the strategy is unlikely to fuel value growth, but will eat into their margins […]

Comments

    Leave a comment