Virgin Money has launched a new viral campaign to promote its credit card. The “Don’t Over Extend Yourself” campaign was developed by viral specialist Maverick and is launched this week. The agency has also developed a microsite to support the activity. Manning Gottlieb OMD will seed the campaign across a network of viral sites such as b3ta.com and boreme.com.
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From helping employees avoid burnout to Diageo hailing marketing a “big driver” of the company’s performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Machine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.