Virgin Money says it is aiming to ‘seize the moment’ and avoid banking clichés for its new ‘There’s Money and There’s Virgin Money’ television campaign as it aims to build on the momentum gained by its recent IPO.
Festival of Marketing 2015: Anthony Thomson, who is set to disrupt the banking sector when he launches mobile-only Atom Bank later this year, says he “fundamentally disagrees” with the fact that most businesses’ main purpose is to make money.
RBS Group had to make a bold change in its marketing as the old way was ‘fucking up’ its brands, CMO David Wheldon says, as he launches an ambitious new strategy for NatWest that prioritises taking accountability for its own actions, whether good or bad.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.