Virgin.net’s registration CDs are to be stocked by supermarket chains Somerfield and Kwik Save.
Centrica’s strategy of offering a one-stop shop for all the dull necessities in life hasn’t been a hit with the punters. And its AA business looks like being the latest casualty, says David Benady
Agency Republic, the new media arm of Claydon Heeley Jones Mason, has won the digital account for environmental charity Friends of the Earth after a six-way pitch. A campaign developed by Social Republic, Agency Republic’s social marketing division, starts at the beginning of July, focusing on recruiting donors. The ad uses rich media to let […]
BBH New York has been appointed to a new ‘brand activation’ assignment by Unilever on its Dove brand.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.