Virgin Radio has poached GCap head of agency sales Nick Hewat to be its sales director. Hewat is the latest in a series of senior staff to leave GCap following the £711m merger of Capital Radio Group and GWR. He replaces Lee Roberts, who left Virgin last month.
Saga is betting big on its shift away from short-term sales to long-term brand building, as it looks to drive consideration amongst experience hungry over-50s.
Peter Field says criticism of his research was launched before his full findings were released, stating backlash was “emotional” instead of “rational”.
A good grip on pricing is a sign of a strong brand, and several behavioural studies offer insights into effective pricing strategies.
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