Virgin Radio, the Scottish Media Group-owned station, is refusing to accept the Rajar figures for the fourth quarter of 2004, which showed that its share had dropped from 2.6 per cent to 1.8 per cent. Its listening fell by 16 per cent. The station is attributing the falls to an under-reporting of men aged 25 to 34 years old, its core audience…
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.