Virgin Radio reports its first revenue increase since 2000
Virgin Radio, the SMG-owned station, has reported its first revenue increase since 2000. The stations saw an 11% increase to &£22.4m compared to &£20.1m in 2004.
Virgin Radio, the SMG-owned station, has reported its first revenue increase since 2000. The stations saw an 11% increase to &£22.4m compared to &£20.1m in 2004.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.