Virgin Radio has signed a one-month sponsorship deal with Sky+for the Pete & Geoff Breakfast Show. The deal replaces one with McDonald’s.
EasyJet has appointed Louise Garrett as marketing manager for London. She is a former account manager at HHCL/Red Cell where she handled the Go account. EasyJet is also carrying out its first charity coin collection on flights, in support of Cancer Research UK.
Euro RSCG Wnek Gosper Partners has created a television campaign for the Co-operative Group’s own-label range of Fairtrade chocolate. The ad, which launches this week, promotes the credentials of the Co-op as the leading supermarket supporter of Fairtrade.
Faulds Advertising is to go into liquidation with the loss of an estimated 50 jobs at the Edinburgh-based agency. The agency has been struggling for some months after losing significant accounts such as Kwik-Fit and Royal Bank of Scotland, and called in financial experts to assess its viability last week (MW September 25). The acquisition […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.