Virgin Radio signs up Sony
Virgin Radio has signed up Sony to sponsor its coverage of The V Festival. Sony will promote the Net MD Walkman using on-air promotions and online activity in the build-up to the event.
Virgin Radio has signed up Sony to sponsor its coverage of The V Festival. Sony will promote the Net MD Walkman using on-air promotions and online activity in the build-up to the event.
Leo Burnett has created a TV campaign for the Fiat Stilo which breaks this week. It takes a tactical approach, to promote the high equipment levels for the Stilo, which has had disappointing sales so far.
ZMTV, the specialist TV sales house run by Gerry Zierler, claims that according to a UK South Asian TV Report produced by Continental Research, 70 per cent of the South Asian UK population viewing multi-channel TV watch dedicated Asian-specific channels, and almost three-quarters of those tune into the ZMTV channels.
This week: marketing on the defensive; or how Kraft, the food company, and Orange, the mobile telephone network, tried to make the best of a bad situation. There is no doubt Kraft has acted smartly in coming out with a public mea culpa on the issue of obesity. By doing so, and by proposing remedial […]
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
We arm you with all the numbers you need to tackle the week ahead.