Virgin Radio has signed up Sony to sponsor its coverage of The V Festival. Sony will promote the Net MD Walkman using on-air promotions and online activity in the build-up to the event.
Leo Burnett has created a TV campaign for the Fiat Stilo which breaks this week. It takes a tactical approach, to promote the high equipment levels for the Stilo, which has had disappointing sales so far.
ZMTV, the specialist TV sales house run by Gerry Zierler, claims that according to a UK South Asian TV Report produced by Continental Research, 70 per cent of the South Asian UK population viewing multi-channel TV watch dedicated Asian-specific channels, and almost three-quarters of those tune into the ZMTV channels.
This week: marketing on the defensive; or how Kraft, the food company, and Orange, the mobile telephone network, tried to make the best of a bad situation. There is no doubt Kraft has acted smartly in coming out with a public mea culpa on the issue of obesity. By doing so, and by proposing remedial […]
The drinks company has tried to react to changes in consumer behaviour brought on by the coronavirus lockdown
Virgin Money is hoping a focus on music sponsorship and ‘taking the fear out of finance’ can help it take on the old guard of high street banking.
The Advertising Association president and former Unilever chief marketing and communication officer discusses the government’s ‘Enjoy Summer Safely’ campaign and the positive changes companies can take from Covid-19.
Too Good To Go hopes it can make people feel as emotional about the issue of food waste as they do plastic, and that Covid-19 will change people’s relationship with food for good.