Virgin Media is rebranding its TV channel Virgin1 with a new logo and on- and off-air identity.
The new brand identity, launching June 9, has been led by Virgin Media Television’s recently appointed brand and marketing director, Jeff Dodds and his in-house creative team.
Virgin1 has also appointed Red Bee Media to work with the channel on its creative direction and execution.
The latest changes will include a new logo, idents and creative online elements.
Dodds says: “This rebrand is the next step in the evolution of Virgin1’s brand personality. We have plans for a totally unique approach to creating an identity for the channel that will embody everything you would expect from the iconic Virgin brand.”
Last month, Virgin Media reported that its average monthly churn rate fell to a record low of 1.1%. It also added 30,600 TV customers to reach 3.65 million, down from 36,800 in the same period last year.
It followed news that the ITV player brought over four million views to Virgin Media’s TV platform during March.
Virgin Media is in negotiations to sell off its wholly-owned channels, including Virgin1 and Bravo. Virgin1 lunched in June 2007.
The media company also recently unveiled a new campaign to promote its “unique” fibre optic network.
The “Powerful Stuff” campaign was created by Rainey Kelly Campbell Roalfe/Y&R and includes television, print, outdoor and online activity.