Virgin’s e-mail push: by Underwired

Further to the “Creativity cuts through the clutter” article (MW last week), I would like to point out that Adestra did not run the Virgin campaign as reported. I was simply citing it as an example of how personalisation and relevance can increase campaign response. We did make it clear that it was a separate, external case study. The Virgin work – which rightly won a DMA award – was in fact by Underwired.

I hope this clears up any confusion.

Paul Crabtree

Marketing director


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