Virign Atlantic tipped to merge with bmi
A Virgin Atlantic and bmi merger could be back on the cards after bmi shareholder Lufthansa, which owns a near 30 per cent stake, has indicated that it wants to sell.
A Virgin Atlantic and bmi merger could be back on the cards after bmi shareholder Lufthansa, which owns a near 30 per cent stake, has indicated that it wants to sell.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.