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Learn from your customers

Marketing Week

Linking customer experience with profitability (MW 3 November) demands “bigger picture” thinking because when you talk to customers about what really matters to them you tend to get responses surrounding price and offers. However, this research can highlight true opportunities. One of the nuggets uncovered by our customer insight programme was that we should extend […]

Nokia

New growth at Nokia

MaryLou Costa

Voice of youth at hub of mobile revolution: senior executives talk to Marketing Week about the launch of the Lumia smartphone and how they hope it will set the seal on the company’s reinvention as a youthful brand.

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