Philips content push aims to make consumers reassess the brand
Lara O'ReillyPhilips is launching a UK marketing campaign that it hopes will make consumers reassess the brand for the innovative products it produces now rather than linking it with sectors it no longer operates in.
Spotify launches biggest UK marketing push
Lara O'ReillySpotify is launching a “seven figure” brand campaign – its biggest yet in the UK – as it looks to change tack from previous product feature-led messaging and communicate how the streaming service plays a role in people’s lives.
Is the game really all about the chase, and never the finish?
David CoveneyI had a very interesting experience recently – being a customer! Whilst marketers invest millions in market research, there is nothing quite like putting your feet in the shoes of those that you spend your life seeking to influence.
General Mills ups focus on ‘connected commerce’ claiming it is ‘the next evolution of marketing’
Manny PhamGeneral Mills, owner of Häagen-Dazs, Old El Paso and Yoplait, is increasing investment in digital and data and it steps up efforts to go direct-to-consumer.
If the old logo ain’t broke, fix it anyway: Ritson’s rules for playing with brand codes
Mark RitsonThose questioning the updates to Heinz’s slogan and the British Rail logo miss the salience the brands will gain – but there are rules for playing with brand codes effectively.
ASA to ‘crack down’ on misleading environmental advertising
Michaela JeffersonThe advertising watchdog is taking a stronger position against brands that make misleading claims about their environmental impact and has promised to “go further” to tackle the issue.
M&S on why feeling nervous is good for marketers
Charlotte RogersFeeling nervous is a good thing as it means marketers are striving to do their best work, while still having the confidence of their convictions, says Marks & Spencer Food marketing director Sharry Cramond.
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