Philips is launching a UK marketing campaign that it hopes will make consumers reassess the brand for the innovative products it produces now rather than linking it with sectors it no longer operates in.
Spotify is launching a “seven figure” brand campaign – its biggest yet in the UK – as it looks to change tack from previous product feature-led messaging and communicate how the streaming service plays a role in people’s lives.
I had a very interesting experience recently – being a customer! Whilst marketers invest millions in market research, there is nothing quite like putting your feet in the shoes of those that you spend your life seeking to influence.
General Mills, owner of Häagen-Dazs, Old El Paso and Yoplait, is increasing investment in digital and data and it steps up efforts to go direct-to-consumer.
Those questioning the updates to Heinz’s slogan and the British Rail logo miss the salience the brands will gain – but there are rules for playing with brand codes effectively.
The advertising watchdog is taking a stronger position against brands that make misleading claims about their environmental impact and has promised to “go further” to tackle the issue.
Feeling nervous is a good thing as it means marketers are striving to do their best work, while still having the confidence of their convictions, says Marks & Spencer Food marketing director Sharry Cramond.