Vision 100 2016 revealed
Marketing Week is proud to announce the Vision 100 2016 in partnership with Adobe.
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The MW Mini MBA in Marketing programme is back in 2017
Sarah VizardMarketing Week returns with its MW Mini MBA in Marketing delivered by award-winning columnist and Professor Mark Ritson.
UK ad market to finally recover from recession
Rachel GeeSpend on UK advertising will finally surpass pre-financial crisis levels next year as marketers turn to emerging formats on mobile, social media and native.
‘Amazon’s one-click shopping keeps us awake at night’ admits John Lewis
Thomas HobbsAmazon’s move into the grocery market and innovation around one-click shopping is causing sleepless nights for John Lewis, according to its head of customer marketing Chris Bates.
McDonald’s new loyalty scheme has ‘exceeded expectations’ as digital sales jump
Matthew ValentineAccording to McDonald’s CEO Chris Kempcziski, the fast food chain’s global loyalty scheme has been the “single biggest driver of digital adoption” and is on its way to becoming the world’s largest loyalty programme.
Advertisers urged to change approach to pitching amid mental health ‘crisis’
Michaela JeffersonISBA’s director of agency services believes pitches have become “more frequent, more complex and more costly”, to the detriment of both advertisers and their agencies.
‘We have to compete hard’: AA launches talent ‘taskforce’ to tackle skills shortage and diversity
Michaela JeffersonA renewed look at talent is “vital” for the future success of the industry as brands, agencies and media owners “struggle” to attract and retain staff, says AA president and Tesco chief customer officer Alessandra Bellini.
Diageo credits marketing investment boost for powering growth
Matthew ValentineDiageo increased marketing investment by 27% in the six months to the end of last year, ahead of sales growth, as it looks to build the business for the future.