Vision 100 2016 revealed
Marketing Week is proud to announce the Vision 100 2016 in partnership with Adobe.
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The MW Mini MBA in Marketing programme is back in 2017
Sarah VizardMarketing Week returns with its MW Mini MBA in Marketing delivered by award-winning columnist and Professor Mark Ritson.
UK ad market to finally recover from recession
Rachel GeeSpend on UK advertising will finally surpass pre-financial crisis levels next year as marketers turn to emerging formats on mobile, social media and native.
‘Amazon’s one-click shopping keeps us awake at night’ admits John Lewis
Thomas HobbsAmazon’s move into the grocery market and innovation around one-click shopping is causing sleepless nights for John Lewis, according to its head of customer marketing Chris Bates.
Coty: Improving marketing ROI is a daily focus
Niamh CarrollEager to explore “whitespace opportunities”, Coty claims consumers will continue to buy despite rising inflation as beauty products are essential to their daily lives.
KFC-owner hails ‘balanced’ premium and value offer as earnings climb
Michaela JeffersonYum! Brands’ net sales increased 7% to $2bn (£1.7bn) in its fourth quarter, while global same-store sales increased 6%.
How Guinness became Britain’s most popular pint
Mark RitsonGuinness is the rare example of a brand with solid foundations in its product and brand assets, whose full potential is realised by brilliant marketers.
John Lewis Partnership to review ad strategy with search for new creative agency
Michaela JeffersonCreative agency Adam&eveDDB has rejected the opportunity to repitch, having been a driving force behind the retailer’s iconic Christmas ad campaigns for over a decade.