Our visionary marketing leaders all responded with an unequivocal yes, although how they go about ensuring they stay top of their game varies – from training courses to chatting to the next marketing generation.
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To find out more on all of this year’s visionaries, and the class of 2014, visit the full Vision 100 here.
From learning how to improve insight to dealing with difficult situations, leading marketers from this year’s Vision 100 share the advice that has helped to shape their career.
Marriott International is looking to engage with the “next generation” of travellers through a global partnership with Universal Music Group (UMG) that will see it host live concerts at its hotels.
The Marketing Academy is open for applications for its annual ‘Fellowship’ programme, designed to equip CMOs for the boardroom.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.