Vision of success for video on Facebook

Consumer reactions to the news that Facebook will test video ads that play automatically within user social feeds (Facebook confirms autoplay video ads test) highlights how important it is for brands to create video experiences that are both relevant and non-intrusive. While images and video are crucial tools for brands as they are proven to demonstrate higher levels of engagement, consumers will be put off by annoying and irrelevant content invading their feed. In order to achieve video advertising success and maintain its great user experience, Facebook must focus on delivering only personalised and targeted video, which can be monetised unobtrusively. The brands that share contextual, relevant ‘smart content’ will rise above the noise, capture consumer attention and ultimately encourage interactivity. ” 

Micke Paqvalén, CEO and founder at Kiosked

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