Founder of Maggie Semple on why visionaries should dare to be different
Rachel GeeMaggie Semple talks about what it takes to be a visionary and why she admires small businesses.
Vision 100
Eat brand director on the future of food to go and what makes a visionary
Rachel GeeSarah Doyle talks about what it takes to be a visionary and why she feels Richard Branson “champions customers”.
What leadership qualities do marketers need to build the most effective team?
Lucy TesserasMarketers from Instagram, Taylors of Harrogate, Microsoft and Eat share their thoughts on what it takes to get the most from their team.
Microsoft’s UK CMO on artificial intelligence and his visionary inspiration
Rachel GeePaul Davies talks about what it takes to be a visionary and his expectations for the industry in the next ten years.
Yorkshire Tea’s marketing boss on brand performance and what it takes to be a visionary
Rachel GeeWe spoke to Kevin Sinfield, head of brand marketing at Taylor’s of Harrogate and one of our Vision 100 on what it takes to be a visionary. Sinfield said that visionaries need to be open to change, constantly open to new ideas and shouldn’t settle on the status quo. He said he admires David Brailsford […]
Lad Bible’s Mimi Turner: Tech and globalisation are creating winners and losers – and dividing society
Mimi TurnerMarketers should focus on listening to consumers – rather than telling them what to do – in post-Brexit Britain.
Royal Mail’s Ben Rhodes: Marketing’s digitisation must be led by brands, not just agencies and publishers
Ben RhodesBrands must drive digital standards, according to 2016 Vision 100 inductee Ben Rhodes, director of customer marketing at Royal Mail and executive committee member at ISBA.
My career defining moments: Åsa Caap, CEO and co-founder of Our/Vodka at Pernod Ricard
Mindi ChahalChanging career a number of times helped Our/Vodka’s Åsa Caap realise she is an entrepreneur at heart and that she thrives when she’s able to constantly to reinvent.
Ed Pilkington, Diageo: Your marketing epitaph should be ‘highly effective’, not ‘creative genius’
Ed PilkingtonEffectiveness may not be a word that stirs the blood. However, when you think that being effective means “being successful in producing a desired or intended result”, and we all work in the results business, then there is no escaping that effective marketing should lead to success. The question therefore is how to be effective. […]
Nina Bibby, O2: To compete in this frantic digital world, add genuine value
Nina BibbyIt is no secret that we are a smartphone nation, hooked on our phones like never before. Half of all 18- to 24-year-olds check their phones within five minutes of waking up, according to Ofcom, while on average smartphone users check their phones 150 times a day.
Now is the most exciting time to be a marketer
Sherilyn ShackellMuch has changed in the five years since the Marketing Academy launched and marketers have never had as much opportunity to start steering businesses.
Unilever’s Keith Weed: It is a brand’s role to help consumers be responsible citizens
Keith WeedWhat do Ban Ki Moon, Bill Clinton and Beyoncé have in common? No, it’s not the start of a bad joke, but rather a snapshot of the people who were in New York City last week, all with the same aim – galvanising people to take action for the good of our planet.
Direct Line marketing director: Successful celebrity brand endorsements have a purpose at their heart
Mark EvansCelebrities are everywhere, or so it seems in today’s marketing world. Endorsement has been around since advertising began but it has become the plat du jour over the past decade. High-profile figures can make a real difference to a brand’s reputation and sales.
TfL’s marketing director: Why marketers must create a customer focus to become CEOs
Christopher MacleodThe thorny old questions are doing the rounds again: should there be more marketers on company boards? Why aren’t there more CMOs becoming CEOs? After all, customers are at the heart of all businesses, and marketers best understand customers, ergo all companies should be run by marketers. So what is stopping them? Marketing is a […]
Simon Michaelides, UKTV: Content affects brand perceptions much more than clever marketing
Simon MichaelidesContent marketing is all the rage. But how well do we truly understand this space?
Vision 100: the lightbulb moment that changed our visionary marketers’ thinking
Lucy TesserasThere is a critical moment in all of our visionary marketers’ careers that has defined the way they think and influenced the strategic and creative direction their work has taken since.
Post Office CMO: Mix the emotional and rational to make your brand stand out
Pete MarkeyIn competitive, fast-moving, dynamic markets, the need for differentiation and real stand out for a brand is key.
Vision 100: this year’s visionary marketers on the advice that has shaped their career
Lucy TesserasFrom learning how to improve insight to dealing with difficult situations, leading marketers from this year’s Vision 100 share the advice that has helped to shape their career.
Vision 100: how to be a visionary marketer
Mindi ChahalLeading marketers from our Vision 100 list explain how they confront today’s business challenges.
Seven ways to transform brand perception
Clare MullenThe hardest thing for any organisation to change is brand perception. It takes real vision and often involves investing in new people, processes and products. You need to be able to understand exactly what your audience needs and wants from you, and then view everything you do through that lens.
Harden up, marketers: be the bloody-nosed brand police
Kristof FahyIt’s the start of a day in a company meeting room somewhere in the UK. A team and a consultancy are in the room.
Vision 100: the big questions – Is it important to maintain your own development?
Samuel JoyOur visionary marketing leaders all responded with an unequivocal yes, although how they go about ensuring they stay top of their game varies – from training courses to chatting to the next marketing generation.
Vision 100: the big questions – What is the optimum structure for a marketing organisation?
Marketing WeekAt the Vision 100 party, top marketers from brands including Clear Channel and Macmillan discussed the optimal structure for a marketing-driven organisation. Ideas ranged from making sure the CMO is on the board to breaking down silos to foster innovation and ideas.
Vision 100: the big questions – What will be the next trend to impact marketers’ jobs?
Marketing WeekFrom understanding data to programmatic and the shift in marketing from the ‘creative and fluffy’ to the ‘analytical and accountable’, find out what some of Marketing Week’s Vision 100 from brands including Yahoo, Hailo and UKTV think will be the big trends impacting CMO’s jobs.