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2014

Alex Tait

Media director, UK & Ireland

Unilever

Digital pioneer Alex Tait has been at Unilever for one year. He has worked for a number of global brands including a digital director role at Kellogg. Tait has also worked for American Express and the Post Office, helping them take their first digital baby steps. His aim is to promote digital best practice and is currently an executive committee member at ISBA.

Biggest challenge: "Effectively distinguishing between what is of value to your organisation [in digital] and what is hype."