Vision 100

Back
2016

Amy Cole

Head of brand development, EMEA

Instagram

Although her origins are in engineering, Amy Cole embodies what it means to be a modern marketer. She explains: “Being different is a strength. I’ve changed careers, functions and roles countless times. I used to go into new roles feeling insecure that I wasn’t a subject expert and would desperately try to fit in. I’ve realised over time that the diversity in my background and experience is actually an asset.” She brings this to bear in her mentorship and in her role at Instagram where new product launches excite her the most, having helped introduce video and scaled the business across 200 countries. “When you’re growing a business, it’s relatively straightforward to scale operations. But to grow a team and to build a sense of culture across diverse functions, markets and regions is a true challenge,” she says.

Best advice: “Be the best part of people’s day.”

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> Analysis & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

Subscribe now