Vision 100


Andy Harding

Chief customer officer

House of Fraser

Andy Harding has worked in online for more than 15 years and is in charge of House of Fraser’s customer strategy, including brand and marketing, digital proposition and multichannel sales. He has been responsible for combining all retail and brand marketing with online and mobile so there is a single strategy throughout the business. He is particularly proud of what he has managed to achieve at the department store and says “growing it to be a market leader in multichannel with a tiny fraction of the budget of our competitors” is one of his biggest achievements. Over the years, House of Fraser has introduced beacon-powered mannequins that recommend products to consumers in-store via their smartphone. He says the best advice  he has ever received is that knowing your own weaknesses can be your biggest strength.

Lightbulb moment: “Understanding what putting the customer first really means.”