Disney’s marketing team talks to thousands of UK families every year. Anna Hill shares insights from these consumers and represents their voice within the group. Her findings are then shared at board level. Hill says: “The thread that ties the role together is a laser focus on the customer, a real understanding of their behaviour and an ability to meet their demands.” She has innovated with digital media, launching the Oh My Disney website.
Best advice: "'Reward output, punish inaction.' Try new things and don't worry if they don't turn out as huge successes. And trust your instincts."