With more than 20 years’ experience in international sales and marketing, April Adams-Redmond has extensive experience in the food and drink sector from both the agency and client side. With two Cannes Lions and two All Ireland Marketing awards for herself and her team, she states that her biggest challenge is to “continuously filter out an endless barrage of mindless static and noise in order to identify the rare one or two things that will really make the difference”. She works tirelessly to push herself and her team to always “look at the world with fresh eyes in order to spot the next big thing”.
Best advice: "Hire smart, creative people who are good team players and point them in the direction of an interesting or exciting problem to solve. Success is inevitable."