Appropriately enough for the chief marketer of a global takeaway service, Barnaby Dawe has to keep a lot of plates spinning. He says his biggest challenge is finding enough time to spend with the marketing teams in its 13 markets. “We are growing so fast, it’s hard to keep up,” he says. Formerly at Harper Collins and News UK, switching sectors was not a problem for Dawe as his focus is on overall business success. This is why he is one of a growing band of marketers operating at board level, bringing his media and ecommerce specialisms to the table, broadening other business functions’ understanding of these fast-changing departments. He says the best advice he has ever been given is to ask ’How can I make this bigger and how can I make this better?’, before signing off any piece of work.
Lightbulb moment: “Understanding that marketing and advertising should be a form of entertainment that gets people talking.”