Benjamin Grace bought into the Bulldog co-founders’ vision when he first heard it in 2007. “In my mind the brand was always going to succeed,” he says. Time has proven Grace correct and Bulldog is now available in 13 countries and is the UK’s third-largest men’s skincare brand. Grace has helped make Bulldog a digital-savvy brand, reaching its target audience with smart moves such as co-creating and sponsoring two seasons of David Mitchell’s viral internet hit Soap Box.