Charlotte Oades leads the development and implementation of Coca-Cola’s global strategy to promote startups launched by women, including the ‘5by20’ initiative to enable the economic empowerment of five million female entrepreneurs  by 2020. A fellow of The Marketing Society and the Royal Society for the Encouragement of Arts, among many others, her biggest revelation so far has been “recognising the extraordinary impact you can have by not trying to do it alone, but asking for help and collaborating with others who share the same vision”. She says her biggest achievement is “seeing inspirational women realise their dream of setting up and growing their own business and the positive effect that has on their family and their community”.