Having held senior roles at Sainsbury’s, Premier Foods and Asda, Claire Harrison-Church has unique insight into the trends and needs that shape UK consumers’ relationship with their daily bread. At Sainsbury’s, she oversaw the development of its ‘Live Well for Less’ initiative, while at Asda she has been driving strategy and customer focus since her appointment in January 2015. In addition to having profit and loss responsibility and having held leadership board roles, Harrison-Church is also a mentor for The Marketing Academy and sits on the ISBA Council. A keen advocate of career development for women, she is a member of Women in Advertising and Communications London (WACL).