Vision 100


Clare Mullin

Director of brand and marketing

National Trust

Innovation is in Claire Mullin’s DNA – she spent a dozen years marketing the Dyson brand. She has been at the National Trust since 2011. In an age when marketing is about pushing messages online and people are glued to a screen, Mullins’ biggest challenge is to get people to reconnect with nature. “We must reverse the trend of becoming less connected with beautiful places,” she says. She is also in charge of the National Trust’s renewable power plans.

Lightbulb moment: "Moving to an organisation where I am truly passionate about what it is trying to do, where my values and interests are perfectly aligned."