Colin Lewis really is a global marketer. Until recently he was director of marketing at airline BMI Regional, prior to which he held senior marketing roles across four different industries in Europe, Asia and Australia. Lewis was responsible for overseeing the brand’s relaunch in late 2014, placing particular significance on a digital approach to help him build “brand, buzz and booking”. He believes the best type of advice should focus on how to improve your thinking and insight, while gaining the best value from your experiences. “Always make your future bigger than your past,” he adds. Lewis joined travel industry software supplier OpenJaw Technologies as CMO in 2016.
Biggest challenge: "The role of the marketer now and in the future will be one of combining data, distributing authentic content and trying to effectively tailor each piece of marketing."