Joining the streaming service in March 2014, former Vodafone and Starbucks marketer Danielle Davies has been at the centre of an explosion in online viewing. The releases of ‘made for Netflix’ shows such as ‘Orange is the New Black’ and ‘House of Cards’ have become a broadcasting phenomenon and pushed the channel to significant health. Globally, the service has 57 million subscribers, growing revenue by 24% year-on-year in 2014 to $5.5bn (£3.8bn). Such has been the success of the content that the company has now moved away from its ‘free trial’ proposition. Davies oversees the European arm from Netflix’s headquarters in Beverly Hills.