Vision 100


David Pemsel


Guardian News & Media

A former marketing director for ITV, David Pemsel was made chief executive of The Guardian in June last year having previously served as deputy. Pemsel is tasked with helping a loss-making, liberal-leaning brand to make money. When he arrived at The Guardian he says he was horrified by the attitude to earning money. He has driven tech developments to ensure the brand is truly multi-platform and overseen the launch of Guardian Labs, a commercial proposition where brands work with editorial. All this while encouraging Guardian readers that they still share the same world view.

"There is one principle I work to and that is to listen more and talk less."