Christmas 2014 saw the usual rush by retailers to tug heartstrings and lighten wallets but the question remains if any of the ads actually made people buy. According to The Secret Marketer, TK Maxx’s offering was the only one that hit the spot. Which makes sense once you realise that it follows chief marketer Deborah Dolce’s whole life philosophy. “We probably all have a tendency to over-complicate things, wrap stuff up in jargon and smoke and mirrors. In the end a good idea will shine through. I like short and practical presentations, to the point and transparent conversations. That leaves time to talk about the really important matters and issues at hand,” she says.