Vision 100


Eva Appelbaum

Consulting Partner

The Arc Group

Eva Appelbaum got to grips with the digital future in the 1990s. She was Amnesty International’s first digital communications director and then Group M’s Asia-Pacific social media director. The former head of digital marketing transformation at the BBC and digital director of BBC Earth is now a partner at transformation consultancy The Arc Group and co-founder of NINE and the Future Strategy Club. In her previous role she set up the BBC’s Digital Marketing Lab, working with brands such as EastEnders and hosting a Radio 4 hack day.

Best advice: “Remember to carve out time just to think.”