Vision 100


Eva Eisenschimmel

Non-executive director

First Utility

Eva Eisenschimmel, who stepped down as group marketing director of Lloyds Banking Group in February 2014, sees herself as a customer champion first and brand manager second. She has been head of CRM at Accenture and chief people officer at EDF Energy, and worked at Mars and Häagen-Dazs. Following Lloyds she served as chief customer officer at Regus.

Biggest challenge: "Moderating my drive for change and pace with organisational context and history."