Vision 100


Frank van der Post

Chief commercial officer


He will become chief commercial officer at Dutch telecommunications firm, KPN, leaving the airline in February 2015

Frank van der Post became chief commercial officer at Dutch telecoms business, KPN. Prior to this post, he held the role of managing director for brand and customer experience, were he was credited with making a huge contribution to turning around British Airways’ fortunes, including overseeing the full brand relaunch focused on the ‘To Fly. To Serve’ customer proposition. The ‘Flying Dutchman’ was previously chief operating officer at hotel chain Jumeirah Group.

Lightbulb moment:"A long time ago it struck me that quality is remembered long after price is forgotten."