Vision 100


Heidi Cartledge

Head of customer quality and network development


The newspaper headline ‘From laughing stock to top dog’ sums up the Skoda story. For years a synonym for poor quality, Skoda now regularly tops vehicle satisfaction and reliability rankings. Heidi Cartledge, who started her marketing career at Royal Mail, says the brand has developed a community of loyal customers by playing to its status as a challenger brand. “We’ve been the underdog and people now realise that we’re not a joke,” she says.

Lightbulb moment: "Be brave and do not let fear of failure hold you back."

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