Vision 100


Huib Van Bockel



Before Huib Van Bockel founded natural energy drink Tenzing, he had been instrumental in transforming the Red Bull energy drink into a media company producing amazing content and developing brand partnerships – and selling some drinks along the way. He joined Red Bull in 2007 as Netherlands marketing director. He transferred to London in 2011 and has completed London Business School’s programme for would-be chief executives.

Lightbulb moment:"The realisation that nothing beats a strong team, a team where the whole is greater than the sum of its parts."