James Kydd sat at the heart of innovation in his career as a Virgin marketer. He says it was because Richard Branson sat on so many British Airways transatlantic flights that he decided he could provide a better service. Similarly, Kydd, who has worked at Virgin Media, Virgin Atlantic and Virgin Mobile, believes that online business Purplebricks will fundamentally change the way the estate agency industry works, offering transparency to customers and a clear pricing structure.
Lightbulb moment: "I had the task of producing new advertising in a very short period of time [for Virgin Atlantic]. The experience taught me that if you have a clear point of difference a) you shouldn't hide it and b) It is still possible to produce very engaging ads."