Vision 100


James Watt

Captain and co-founder


James Watt co-founded what is now Scotland’s largest independent brewery and was named by The Sunday Times Fast Track 100 as the fastest growing UK food and drink company in 2012. Former fishing trawler captain Watt leads a unique marketing strategy that reflects Brewdog’s flagship brand, Punk IPA. Stunts include driving through London in a tank, the founders’ pictures projected naked onto the Houses of Parliament and packaging beer in road kill.

Best advice: "Don't let anyone tell you it can't be done. Just because it hasn't before, doesn't mean it shouldn't. Try it. We've pushed the boundaries in brewing as well as marketing, and will continue to carve our own path."