Vision 100


Jan Gooding

Group brand director


Aviva recorded a 6% increase in pre-tax profits in 2014, but group brand director Jan Gooding will not be sitting on her laurels, with group chief executive officer Mark Wilson stating: “We have further to travel than the distance we have come.” A consummate networker, Gooding is a master of making relationships work – something she also brings to her role as Marketing Society fellow, industry mentor and chairman of gay charity Stonewall. As the latter she is tackling the lack of diversity in the industry and beyond. “Now we have the legislative framework of equality in place, changing social attitudes across the UK is a significant task.”

Lightbulb moment: "Learning that in a big company you have to know who the critical 50 people are to get things done. Don’t underestimate the power of will and persistence."