In a career stretching two decades, Jasmine Skee has hit all the right notes working in music marketing and sponsorship. She helped O2 stake its claim as the owner of music in its sector, masterminding the rebranding of 15 UK music venues, including the O2 Arena, run in partnership with Live Nation. She also launched the O2 Academy TV YouTube channel, creating bespoke content with artists such as Kasabian. Most recently as marketing director at Live Nation, Skee oversaw a team of 25 marketing experts. She is now a marketing consultant, helping institutions such as the National Rugby League.