Vision 100


Jay Maling

Marketing director

SAB Miller

With specialities in strategic brand management and consumer insights, Jay Maling contributed to the 4.4% growth Miller Brands UK secured in the six months to September 2015. Peroni Nastro Azzuro also retained its UK number one world beer position in the on- and off-trade with Peroni’s value from draught growing at more than double the overall premium draught lager market. Part of this success is down to having the confidence to keep the price points at a premium, as well as introducing different packaging sizes for a range of drinking occasions. Maling says his biggest challenge is ensuring the brands “remain anchored in truth, the propositions consistent and the experiences they offer special so that our customers and consumers can love them”.

Lightbulb moment: "Working with some inspiring marketers early in my career I realised the power of genuine insights. It has helped me to manage continuous change and underpinned the success I’ve had building sustainable, premium brands."